User:Jacklamf1d14/Sandbox2

淡定狗 Chill guy
创作者	「philb」菲利普·班克斯（Phillip Banks）
角色设定信息
暱稱	我的新角色（My new character）
物種	狗
性別	男性

淡定狗（英語：Chill guy，直譯為「冷靜哥」），又稱「我的新角色」（My new character），為由藝術家「philb」菲利普·班克斯（Phillip Banks）創作，並在2023年10月4日發佈在其Twitter（現已更名X）個人帳戶上的數位藝術圖片，隨後演變成一網路迷因。圖中有一位穿著灰色毛衣、藍色牛仔褲與紅色球鞋，雙手插在褲袋裡且露出悠然自得的微笑，揮身散發著「淡定」氣息的擬人化小狗。儘管該數位藝術在發佈後獲得一定數量的點讚或轉發，但未有多大迴響，直到一位TikTok用戶在2024年8月30日將它與其他流行迷因結合在一起時，「淡定狗」才正式爆紅。類似的表情包在接下來的數天之內廣泛傳播，收獲近數千萬的瀏覽數，更吸引AMC電影院和亞特蘭大老鷹等各大品牌企業籍此宣傳他們的產品。

該數位作品在基於牠而出現的迷因币「$CHILLGUY」迅速升值至4.88億美元後，於2024年11月20日二度走紅，部分原因乃薩爾瓦多總統納伊布·布克萊在Twitter上發帖支持該幣。然而包括該迷因币在內，絕大部分取用班克斯畫作作商業用途的商品皆未經授權，而他本人亦決定為「淡定狗」的原圖注冊版權，並嘗試訴諸法律要求下架。聲明發佈後，「$CHILLGUY」的市值直接腰斬近一半，班克斯隨後更遭人肉搜索，迫使他將自己的X帳戶設置為私人狀態，以避免進一步騷擾。

大部分媒體指出「淡定狗」之所以演變成病毒性迷因，除了因為角色設計本身十分有趣之外，還帶有鼓勵人們以無壓力與輕鬆自在的態度自助自立的意味。

描述

The artwork consists of a brown dog with a human figure, wearing grey crew neck sweater, blue jeans, and dirty red Converse shoes. He is smirking with his hands in his pocket, with the caption written by Banks that he is a "chill guy". His design was misreported to be based on a cross between the 1990s American cartoon Arthur and the character "Charlie" from the American adult animated television show Smiling Friends, but according to Banks, he was not based on anything in particular. As for the character's name, Banks commented on September 2, 2024, on Twitter he disliked the use of the name "my new character" for the artwork as opposed to "chill guy", which was his original intention for the piece.

歷史

On October 4, 2023, artist Phillip Banks posted the original image on Twitter with the caption "my new character. his whole deal is he's a chill guy that lowkey doesn't give a fuck". He later posted the same artwork on Instagram Reels. The artwork was used in a number of memes following its publishing, inspiring Banks to create an additional piece he called "Unchill gal" or "My old character" based on Chill guy, which he drew with an opposite color palette as well as more serious and less-carefree expressions. The artwork only became viral later on August 30, 2024, however, when a TikTok user under the username "blitzerzz" made created an edit with the artwork, utilizing other memes at the time including the Roddy Ricch song "Ricch Forever", and the American adult animated sitcom Family Guy. Another edit made on TikTok on September 4, 2024, using a quote from the American television series Dexter, gained over 4.5 million views, and a repost the following day gaining over 13.8 million views. Similar edits in the following days using "chill quotes" from other mainstream televisions saw similar success, especially on TikTok and Twitter. According to the Indian English-language newspaper Times Now News, the meme likely resonated online because it was a playful but relatable piece which "encourag[es] people to focus on themselves", remain stress-free, and approach life with a "laid-back attitude", alongside other relatable self-help. Between the two social media platforms, the original posts by Banks have received over 100 thousand likes, and over ten thousand reposts. Cosplay and fanart of the character also appeared online, inspiring some Halloween costumes in the year.

On November 20, 2024, the artwork made a third major resurgence online, in part due to a meme coin inspired by the artwork named "CHILLGUY" reaching a $488 million market cap for trading on the platform Solana. The meme coin, which was launched two months earlier in September by anonymous creators dramatically increased in value from its market cap of $10 million on November 18, becoming the seventh largest trading meme coin from Solana, driven by a post of the artwork by Salvadoran president Nayib Bukele on Twitter, social media trends, and a fear of missing out. Due to this, a number of those associated in cryptocurrency have stated the coin's value is likely to drop significantly. This popularity was credited to the creation of "Chill Girl" on November 17 by TikTok user "stopscrolling_22", which features Chill Guy with superimposed long hair, and sudden spike of memes using the artwork primarily on TikTok, this time with a focus on male mental health. Large corporations, including the video game franchise Halo, UFC heavyweight fighter Jon Jones, American basketball bracket March Madness, American football channel NFL on CBS, American rapper Sexyy Red, and the European distributor for Sprite, all used the artwork in their own posts.

Despite the success of the artwork, Banks wrote on his Twitter account "I don't endorse or consent to my art being used to any crypto related things. Please leave me alone." He made a similar reel on Instagram soon after about the same topic. Banks soon added that he had copyrighted the artwork, and would be issuing takedowns of "unauthorized merchandise and Shitcoins" trying to make a profit off the artwork moving forward, but clarified this did not impact brand accounts using the artwork as a trend. Soon after, Banks set his Twitter account to private in an attempt to avoid harassment, after which he claimed to have been doxxed. Following these posts, the price of the $CHILLGUY coin dropped to about half of what it was worth ($220 million), but later somewhat rebounded.

外部連結

• 班克斯於Twitter. 發佈的「淡定狗」原圖