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MrBeast Burger

维基百科,自由的百科全书
MrBeast Burger
成立2020年12月19日于北卡罗来纳州威尔逊市
创办人吉米·唐纳森与虚拟餐饮概念有限责任公司合作
营业据点数1 physical restaurant (2022)[1]
业务范围
  • 澳大利亚
  • 巴西
  • 加拿大
  • 爱尔兰
  • 墨西哥
  • 菲律宾
  • 瑞典[2]
  • 沙乌地阿拉伯
  • 阿拉伯联合大公国
  • 英国
  • 美国
产业速食
产品
  • 汉堡
  • 三明治
  • 薯条
  • 饮料
网站mrbeastburger.com

MrBeast Burger 是由网络名人詹姆士·史蒂芬·吉米·唐纳森 (MrBeast)与Virtual Dining Concepts有限责任公司合作创立并开发的美国虚拟餐厅[3] 该餐厅在北美欧洲均设有虚拟门店,[4] 并计划拓展到更多国家,并大幅增加门店数量。[5][6]

该连锁店的菜单包括各种汉堡薯条甜点和罐装饮料。顾客通过外送平台应用程式订购餐点,[7] 餐点则由合作餐厅的实体店准备。[8][9]

历史

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成立前

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创办人 吉米·唐纳森,2023年

尽管不清楚唐纳森何时开始策划MrBeast Burger的计划,但他曾在其Twitter帐号上表示,他“已经策划这个发布计划很久了”。 唐纳森的YouTube频道经理威尔·海德(Will Hyde)透露,这个项目已经进行了数月, [10] 而另一位经理里德·杜赫舍尔(Reed Duchscher)则表示,该计划已经筹划了一年以上。[11] MrBeast Burger的官方Twitter帐号于2020年8月12日创建,并且在正式发布前几天,某些外送平台的应用程式上已经出现了相关门店的位置。[12]

正式开幕

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从上至下顺时针:Beast Style 薯条、纳什维尔辣鸡嫩肉三明治、Beast Style 汉堡、Chris Style 汉堡

第一家MrBeast Burger门店于2020年11月10日在北卡罗来纳州威尔逊正式开幕。[10] 该门店原为Burger Boy餐厅,经过临时装饰后成为唯一的实体店。在开幕活动中,唐纳森在YouTube影片中宣传提供免费食物,并且在餐厅的得来速内向顾客发放金钱、科技产品,甚至是一辆新车。[13] 此活动吸引了大量顾客,排队长度有时达到20英里。[14]

尽管警方努力控制交通,但排队人潮最终变得过于庞大,应警方要求,排队线被迫关闭。[15][16][17] 唐纳森于2020年12月19日在其YouTube频道上上传了此次事件的影片,正式宣布连锁店开业,并介绍了在全美300个地点开设的快闪店及合作餐厅。[18] 唐纳森还宣布,每笔订单的一部分将捐赠给帮助确保粮食安全的慈善机构。[19][20]

MrBeast Burger 在宣布后迅速受到关注。影片上传后不久,它登上了YouTube的热门榜首,相关的MrBeast Burger应用程式也迅速攀升至Apple StoreGoogle Play Store的首位。由于应用程式下载量激增,伺服器过载,部分用户因此遇到了暂时无法使用服务的问题。[21] 该问题在不久后得到了解决。由于人气激增,几乎所有快闪店和300个合作地点在开业首夜即报告食物售罄。[22]

MrBeast Burger 的营业地点地图

开业三个月后,MrBeast Burger 汉堡的销量突破了100万个。[23][24]

2021年4月26日,MrBeast Burger 宣布与YouTuber Dream 合作,推出一款限时 Dream Burger,包含两片压扁的牛肉饼、 美国起司、美式生菜、蛋黄酱、培根、两片腌黄瓜和压扁的酪梨。[25]

2021年10月7日,克里斯多夫·赫奇科克(Christopher Hedgecock)对Virtual Dining Concepts 提起了集体诉讼。赫奇科克声称,他在购买 Beast Style Burger Combo 时,被多收了3.16美元,尽管根据俄勒冈州法律,快餐不应收取销售税。[26][27][28]

2022年3月18日,唐纳森在其MrBeast 2频道上上传了一段名为“我让100人试吃这个!”的影片。影片中介绍了MrBeast Burger菜单上的最新项目——Shrek Quesadilla。环球影城允许他授权使用史瑞克 IP。这款馅饼包含两片牛肉饼、起司、腌黄瓜和洋葱。[29]

扩展

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位于American Dream Mall的餐厅是美国第一家MrBeast Burger。

自首次开业以来,MrBeast Burger已经宣布了扩展计划。 针对那些无法享受外送服务的粉丝的抱怨,唐纳森承认了这一问题,并表示正在努力将门店数量扩增两倍或三倍。

第一家MrBeast Burger在加拿大的店铺于2月初开幕,设在多伦多埃德蒙顿卡尔加里[30] 随后在温哥华哈利法克斯温尼伯开设了更多店铺。在英国的第一家店铺则于5月初开幕,共有五家店铺。[31]

2022年8月30日,唐纳森宣布将在新泽西州东拉瑟福American Dream Mall开设一家MrBeast Burger店,这将是他在美国的第一家餐厅,位置靠近纽约市[32] 餐厅于2022年9月4日正式开幕,[1] 吸引了大量顾客涌入商场,甚至需要新泽西州警察来控制人群。[33]

2023年3月22日,MrBeast Burger在菲律宾开设了其首个东南亚分店,与JustKitchen Philippines和GrabFood合作推出。[34][35]

MrBeast Burger在美国本土拥有超过300个分店,并在波多黎各设有一间。[36] 2023年,该品牌进军墨西哥。[37] 2024年,该连锁店在巴西首次亮相。[38]

评价

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品质疑虑

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开业初期,MrBeast Burger 收到了一些评价。[39] 许多顾客在Twitter上分享了他们的看法,有些人对该连锁店表示赞赏[40],而其他人则抱怨服务差和等待时间长。[41] 此外,也有指控称一些分店提供生食。[42][43][44]

尽管许多顾客试图直接联系Donaldson表达他们的抱怨,仍有一些人为Donaldson辩护,将责任转嫁到准备订单的餐厅上。由于该连锁店以“幽灵厨房”形式运营,订单由合约餐厅的员工烹饪,[45][46][47],因此订单的品质可能会受到订购地点的影响。Donaldson 在 Twitter 上回应了这些抱怨,表示:“我会在第一时间承认我们不是完美的!如果有些人遇到了问题,我会乐意退还他们的钱,并做我应该做的事情来解决问题!”[48]

对困境餐厅的帮助

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COVID-19疫情期间,MrBeast Burger 成为了困境餐厅的第二收入来源。[21] 这一连锁店的菜单设计简便,适合许多餐厅厨房使用,无需新设备或培训。位于达拉斯郊区的一家餐厅在开业首日报告赚取了超过7,000美元。[49][50] 大多数运营 MrBeast Burger 的餐厅包括Buca di BeppoBertucci'sBravo! Italian Kitchens[51][52],但其他餐厅也可以申请成为 MrBeast Burger 的加盟店。[53]

诉讼

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2023年6月17日,在一位粉丝于推特上询问有关 MrBeast Burger 宣传影片删除的原因后,唐纳森回复说他将“放弃 MrBeast Burger”,转而“专注于Feastables和制作零食”。他表示,对于与Virtual Dining Concepts, LLC签下的“糟糕合约”感到后悔,但他也提到,尽管这对他的品牌有害,该公司“仍不让我停止这项业务”。不久之后,唐纳森的回复便被删除。 [54][55][56][57]

2023年7月31日,唐纳森针对 Virtual Dining Concepts 提起了诉讼,指控其违反合约。唐纳森在诉状中表示,他认为该公司未能维持他所期望的品质,并指控该公司更关注自身的成长,而非这项业务的产品品质。诉状还指出,Virtual Dining Concepts 在未经唐纳森知情的情况下注册了 MrBeast 的商标,因此唐纳森并未从 MrBeast Burger 中获得任何补偿。 [58][59][60][61][62]

Virtual Dining 的律师迅速驳回了这些指控,并声称唐纳森的指控“充满了虚假陈述和不实之词”,同时指出唐纳森最近曾试图与 Virtual Dining 重新谈判合约。该公司由 Greenberg Traurig 律师事务所代表,进一步声称唐纳森使用了“霸凌手段”,试图在没有合理理由的情况下逃避现有的合约义务。Virtual Dining 表示“原本希望唐纳森先生能够遵守道德标准行事”,但指责他“将贪婪凌驾于诚信和真相之上”,并称他“将在法院面临后果”,当时 Virtual Dining 将对他提起反诉。该案将在美国纽约南区联邦地区法院审理,目前尚未指定法官。 [63][64][65]

相关条目

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参考资料

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